Los Angeles's newest contemporary art museum, The Broad, has been opened for the past six months and has already had over 350,000 visitors to see their inaugural installation. The museum is home to 2000 works of art primarily from the international postwar period and contemporary art. Eli and Edye Broad have been building their art collection over the last 50 years and have amassed works by Jean-Michel Basquait, Barbara Kruger, Jeff Koons, Jasper Johns, Cindy Sherman and Robert Rauschenberg to name a few.
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The innovative building design is by world renowned architectural firm Diller Scofido + Renfro in collaboration with Gensler. It is dubbed 'the veil and the vault' because the museum's design merges the two key components of the building: the public exhibition space and collection storage. The vault is enveloped on all sides by the veil, an airy honeycomb-like wall structure that filters in natural daylight.
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The Broad Museum's Inaugural Installation contains masterworks from the collection. Jeff Koon's famous 'Rabbit', 1986, is a stainless sculpture that takes on the appearance of an inflatable toy. However, the soft, leaky and cheap vinyl shell has been replaced by stainless steel armour.
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Here about Jeff Koon's 'Rabbit':
Here about Jeff Koon's 'Rabbit':
Yayoi Kusama's 'Infinity Mirrored Room - The Souls of Millions of Light Years Away' is currently on display at The Broad. It is a mirror-lined chamber that has a seemingly endless LED light display. Visitors can experience the artwork, one at a time, for approximately 45 seconds. See the link below.
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Performer Adele visited Yayoi Kusama's 'Infinity Mirrored Room' at The Broad in February this year and performed 'When We Were Young' in the immersive artwork. The resulting film was shown at the BRIT Awards 2016.
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